Do not duplicate meta descriptions: As with title tags, the meta descriptions must be written differently for every page.Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front. Length: a meta description should be no longer than 135 – 160 characters long (although Google has recently been testing longer snippets so this could change in future).It’s vital that the description matches the content on the page. Treat the meta description like an advert for your web-page: it needs to be as compelling and as relevant as possible.The description should read like a normal sentence written by a human being. It won’t help with the search engines and it signals to the searcher that your’s is a spammy website. Keyword stuffing your meta description is not a good idea. Often search engines will highlight such keywords in bold where it finds the searchers query in your snippet. Keywords: make sure your most important keywords from the page show up in the meta description.However, the quality and relevance of the description will have an influence click-through rate, which will in turn influence rankings, so it is very important. Well, Google has stated that meta descriptions are NOT used as a ranking signal. Are meta descriptions used as a ranking signal? The more descriptive and alluring the description, the more likely it is to attract clicks. It helps the searcher to decide whether or not to visit your page as they see it in search results. If you use an SEO plug-in, such as Yoast, you can add a meta description to the ‘meta description’ section, and you can preview an example of how it will look in search engine results pages (SERPs): You should have complete control of your meta description in your CMS, particularly if you’re using WordPress. You can add a meta description in the section of your site’s HTML. Where do I add the meta description on my site? The meta description also appear when people share your articles across different websites and social channels. It’s an opportunity to describe / sell the site or page to potential visitors. It’s the short paragraph of text placed in the HTML of a webpage that describes its content.Ĭrucially, it’s what will appear under your page’s URL in the search results. We recently discussed title tags in a post on Search Engine Watch, so now let’s move straight into meta descriptions. There are two elements that must be placed as tags in the section of a HTML document.
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